Clifton-Strengths Videos

The CliftonStrengths video collection is designed to help organisations who are forming a strengths-based culture.

You’ll see each of the 34 CliftonStrengths listed under their respective domains. There will be a short description, a video for ‘developing the strength’ to inspire your own individual growth and a video for ‘leading the strength’ to learn how to adapt and lead people who have different strengths to your own.

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Domain: Executing


People exceptionally talented in the achiever theme work hard and possess a great deal of stamina. They take immense satisfaction in being busy and getting work done. They need freedom to work at their own pace and need to be trusted to meet deadlines.

Strengths Essentials – Achiever Strengths Leadership – Achiever
People exceptionally talented in the arranger theme can organise, but they also have a flexibility that complements this ability. They like to determine how all the pieces and resources can be arranged for maximum productivity. They need a dynamic environment that changes often.
Strengths Essentials – Arranger Strengths Leadership –Arranger
People exceptionally talented in the belief theme have certain core values that are unchanging. Out of these values emerges a defined purpose for their lives, which gives them meaning and direction. In their view, success is more than money and prestige. They need a cause or purpose in which to live.
Strengths Essentials – Belief Strengths Leadership – Belief

People exceptionally talented in the consistency theme are keenly aware of the need to treat people the same by setting up clear rules and adhering to them. They are guardians of what is right and fair. They need standard operating procedures or the ability to create them. They dislike people gaining an advantage because of their connections.

Strengths Essentials – Consistency Strengths Leadership – Consistency

People exceptionally talented in the deliberative theme are best described by the serious care they take in making decisions or choices. Making the correct choice is more important than the time it takes. They anticipate obstacles to prevent problems. As a result they tend to make outstanding decisions. They need time to listen and think before speaking.

Strengths Essentials – Deliberative Strengths Leadership – Deliberative
People exceptionally talented in the discipline theme enjoy routine and structure. Their world is best described by the order they create. They break long-term projects into a series of specific, short-term steps and follow their plan diligently to meet timelines and deadlines. They need a structured and organised environment.
Strengths Essentials – Discipline Strengths Leadership – Discipline
People exceptionally talented in the focus theme can take a direction, follow through, and make the corrections necessary to stay on track. They prioritise and then act. They instinctively honour timelines and commitments, help others avoid time-consuming distractions, and keep everyone on point. They need agreed upon priorities and goals.
Strengths Essentials – Focus Strengths Leadership – Focus
People exceptionally talented in the responsibility theme take psychological ownership for anything they commit to and feel emotionally bound to follow through to completion. They are committed to stable values such as honesty and loyalty and have a reputation for being utterly dependable. They need trust and freedom to take full ownership.
Strengths Essentials – Responsibility Strengths Leadership – Responsibility
People exceptionally talented in the restorative theme are adept to dealing with problems. They are good at figuring out what is wrong and resolving it. They can quickly recognise problems that others may not detect. They readily take on projects that others believe ‘can’t be saved’. They need problems to solve and the freedom to point them out.
Strengths Essentials – Restorative Strengths Leadership – Restorative

Domain: Influencing

People exceptionally talented in the activator theme can make things happen by turning thoughts into action. They are often impatient for action. They bring energy and momentum. They need less discussion and more action.
Strengths Essentials – Activator Strengths Leadership – Activator
People exceptionally talented in the command theme have presence and can be persuasive. They can take control of a situation and make decisions. They are not frightened by confrontation or things avoided or unsaid. They need challenges to overcome and situations for quick decision making.
Strengths Essentials – Command Strengths Leadership – Command
People exceptionally talented in the communication theme generally find it easy to put their thoughts and actions into words. They are good conversationalists and presenters and can captivate an audience. They need a sounding board and an audience to interact with.
Strengths Essentials – Communication Strengths Leadership – Communication
People exceptionally talented in the competition theme measure their progress against the performance of others. They strive to be the best and revel in contests. They stimulate themselves and others to a higher standard of performance. They need peers for comparison and motivation.
Strengths Essentials – Competition Strengths Leadership – Competition
People exceptionally talented in the maximiser theme focus on strengths in themselves and others, as a way to stimulate personal and group excellence. They seek to transform something strong into something superb. They need quality to be valued as much as quantity.
Strengths Essentials – Maximiser Strengths Leadership – Maximiser
People exceptionally talented in the self-assurance theme feel confident in their ability to manage their own lives. They possess an inner compass that gives them confidence that their decisions are right. They can bounce back from disappointments and crises. They need freedom to act independently.
Strengths Essentials – Self-Assurance Strengths Leadership – Self-Assurance
People exceptionally talented in the significance theme want to be very important in others’ eyes. They are independent and want to be recognised. They want to have an impact on other people, groups and society as a whole. They need an appreciative audience that want big things for the team.
Strengths Essentials – Significance Strengths Leadership – Significance
People exceptionally talented in the WOO (winning others over) theme love the challenge of meeting new people and winning them over. They derive satisfaction from breaking the ice and making a connection with someone. They need social variability and opportunities to network and meet people.
Strengths Essentials – WOO Strengths Leadership – WOO

Domain: Strategic Thinking

People exceptionally talented in the analytical theme search for reasons and causes. They take a critical approach to what others may accept as the truth. They have the ability to think about all the factors that might affect a situation. They need time to think deeply to understand beyond the surface.
Strengths Essentials – Analytical Strengths Leadership – Analytical
People exceptionally talented in the context theme enjoy thinking about the past. They need perspective and background in order to understand and make decisions. They like to review what has been done and learned up to the present time and decide what should be discarded or retained.
Strengths Essentials – Context Strengths Leadership – Context
People exceptionally talented in the futuristic theme are inspired by the future and what could or should be. They energise others with their vision of the future. They need opportunities to talk and think about the foreseen future and imagine in detail what it could be.
Strengths Essentials – Futuristic Info Strengths Leadership – Futuristic Info
People exceptionally talented in the ideation theme are fascinated by new ideas and concepts, which come to them easily. They are usually creative and appreciate originality. They need freedom to explore possibilities without restraints or limits.
Strengths Essentials – Ideation Info Strengths Leadership – Ideation Info
People exceptionally talented in the input theme are inquisitive and have a craving to know more. Often, they like to collect and archive all kinds of information. They love to provide relevant and tangible help and tools to others. They need space to store the resources they acquire (digital or physical).
Strengths Essentials – Input Info Strengths Leadership – Input Info
People exceptionally talented in the intellection theme are characterised by their intellectual activity. They are introspective and appreciate intellectual discussions. They have a depth of understanding and wisdom. They love to read & analyse things. They need time for reflection, meditation and deep thinking.
Strengths Essentials – Intellection Info Strengths Leadership – Intellection Info
People exceptionally talented in the learner theme have a great desire to learn and want to continuously improve. The process of learning, rather than the outcome, excites them. They can learn quickly and when focused, keep a team on the cutting edge. They need exposure to new information and experiences.
Strengths Essentials – Learner Info Strengths Leadership – Learner Info
People exceptionally talented in the strategic theme create alternative ways to proceed and move forward. They constantly ask themselves the question “What if this happened?” Faced with any scenario, they can quickly spot the relevant patterns and issues. They need freedom to make mid-course corrections.
Strengths Essentials – Strategic Info Strengths Leadership – Strategic Info

Domain: Relationship Building

People exceptionally talented in the adaptability theme prefer to go with the flow. They tend to be ‘now’ people who take things as they come and discover the future one day at a time. They respond well to pressures that need an immediate response.
Strengths Essentials – Adaptability Info Strengths Leadership – Adaptability Info
People exceptionally talented in the connectedness theme believe things happen for a reason. They believe there are few coincidences and that almost every event has meaning. They need a family, team or global community to be a part of.
Strengths Essentials – Connectedness Strengths Leadership – Connectedness
People exceptionally talented in the developer theme recognise and cultivate the potential in others. They spot the signs of each small improvement and get satisfaction from the growth of others. They need someone/a team to invest in and help grow.
Strengths Essentials – Developer Strengths Leadership – Developer

People exceptionally talented in the empathy theme can sense other people’s feelings by imagining themselves in others’ lives or situations. They can hear unvoiced questions and anticipate needs. They need freedom to laugh, cry, vent and feel what’s happening.

Strengths Essentials – Empathy Info Strengths Leadership – Empathy Info
People exceptionally talented in the harmony theme look for consensus. They don’t enjoy conflict; rather they seek areas of agreement and try to bring others together to help them find a resolution. They need areas of agreement and common ground.
Strengths Essentials – Harmony Info Strengths Leadership – Harmony Info
People exceptionally talented in the includer theme accept others. They show awareness of those who feel left out and make an effort to include them. They hate cliques and will try to break them up. They need room for everyone’s opinions and ideas.
Strengths Essentials – Includer Strengths Leadership – Includer
People exceptionally talented in the individualisation theme are intrigued with the unique qualities of each person. They have a gift for figuring out how different people can work together productively. They need individual expectations that are created to fit a person.
Strengths Essentials – Individualisation Strengths Leadership – Individualisation
People exceptionally talented in the positivity theme have contagious enthusiasm. They are upbeat, optimistic and quick to smile. They can stimulate people to be more productive and hopeful. They need freedom to experience the joy and drama of life.
Strengths Essentials – Positivity Strengths Leadership – Positivity
People exceptionally talented in the relator theme enjoy close relationships with others. They find deep satisfaction in working hard with friends to achieve a goal. Their relationships are caring and trusting. They need one-on-one interactions.
Strengths Essentials – Relator Strengths Leadership – Relator