Organisational Purpose Training

Lee Roulston

By Lee Roulston, Thinka Co-founder,
24 May 2024

Thinka’s ‘Realise Purpose’ Workshop

Purpose seems like a ‘nice to have’ for most of us in the modern world. Even businesses struggle to articulate their purpose when caught up in the day to day running of things. We forget why we’re really here and what we’re working towards. Leaders need to tap into a business’s true purpose, understand it and embody it. It is not enough to print it on a poster; living it every day is how it transfers and thrives.

What you’ll explore

  • Purpose: why meaning matters to us
  • ‘The Golden Circle’: the power of ‘why’
  • Case studies of purpose-based businesses
  • The link between purpose and sustainability
  • Connecting business purpose to people

What you’ll apply

  • An ability to articulate purpose
  • A framework for finding the business ‘why’
  • Modelling of purpose success stories
  • Skills to become more sustainable
  • An ability to facilitate purpose conversations

The Thinka team work hard to understand your desired outcomes and design valuable content to help you get there. The facilitation and delivery of their workshops are as energetic as they are informative and the participants walk away knowing what it is they need to do.


Workshop Outline

Delivery Options

In Person Workshop

Virtual Workshop

See Demo

Key Outcomes

1. Leaders who understand the value of knowing purpose.

2. Leaders who can work with others to discover the business ‘why’.

3. Leaders who can learn from other purpose-based businesses.

4. Leaders who can see how purpose makes a business more sustainable.

5. Leaders who can connect people to business purpose.

Target Audience


Learning Approach

Experiential and application based learning

Workshops to pair me with:

Inspire Vision

It’s about producing something tangible, making vision more than a pipe dream.

Design an Organisational Vision

Navigate Ambiguity

It’s about reflecting and finding meaning before launching into problem solving.

Skills to Manage Ambiguity

Our in-person workshops maximise opportunities for robust conversation, experiential activities and intensive group work. This is no ‘death by PowerPoint’ experience – our facilitators are skilled in presenting and leading immersive experiences that get the most out of people. Supported by multimedia, attractive takeaway pages and practical strategies for using back on the job – our in-person workshops build a formidable bridge between exploration and application. We have a 10 person minimum for an in person workshop.

Our virtual workshops breathe fresh life into the online experience with their almost ‘radio show’ feel. Our expert facilitators use a combination of multimedia, questioning techniques and break out activities to target micro-skills – with a focus on application. Supported by an online platform hosting custom-built workshop materials, participants can be assured of a lively, dynamic session that has a distinct bias to action. We have a 6 person minimum for a virtual workshop.
This audience includes executive leaders who are driving the more visionary and strategic areas of the business. The skills are geared toward building capability in innovation, operationalising strategy and working with ‘middle management’ to cascade information. Leaders must be advanced in their development to truly benefit from working with these skills.

Thinka believes that every learner needs to walk away being able to do something differently once they’ve engaged in a learning solution. The real power is in every individual applying their learning. Our behaviour-based methods, supported by the latest research, are key to making the steps for change relevant and realistic.

Thinka supports with methods like storytelling, experiential activities or rich questioning, but ultimately, we know the integration between solution and real world is the most crucial part of the learning experience. That is why we look for ways to ‘build a bridge’ between the solution we provide and what happens back out on the job.

Whether it’s an application template, a set of strategies, some tips or a ‘how to’ model – we work hard to provide every learner with not just information but the tools they need to make a real difference.