Strategy Course

Lee Roulston

By Lee Roulston, Thinka Co-founder,
1 January 2024

Thinka’s ‘Craft Strategy’ Workshop

Strategy design has never been more agile and dynamic. With the future of work showing just how quickly we need to adapt, move and change – strategy design can’t be a one-off, stagnant task. There must be flexibility that allows for responding to changing contexts, new trends and evolving technologies. Disruption is the new normal.

What you’ll explore

  • Reading the data: trends and influences
  • Strategic thinking: key skills for leaders
  • Strategy design: what it is and what it isn’t
  • Collaborating on strategy: techniques
  • A bias to action: operationalising strategy

What you’ll apply

  • An ability to read, analyse and use data
  • Skills in critical thinking, creativity and synthesis
  • Strategy design for the ‘real world’
  • Techniques for leveraging diversity of thought
  • An ability to move strategy into action
Workshop Purpose

Strategic thinking skills are essential for the future of work. When senior leaders are proficient in problem-solving and business strategy design, they are better able to set direction with confidence. In this increasingly complex world of work, businesses need to work harder to stay current and respond to change. The purpose of this workshop is to prepare organisations and their senior leaders with the skills to engage in strategic planning.

Working with organisations in Melbourne and Sydney, and across Australia, we know that organisations are facing new and complex challenges. Here are a few of them:

  1. New technology and rise of AI: Advancements in technology and the way we work will automate more manual work, changing job roles, processes, products and services. Organisations who take an entrepreneurial approach and have skills in strategic management, critical thinking and problem-solving will maintain a competitive advantage. 
  2. Complex world of work: Living in a ‘VUCA’ (volatile, uncertain, complex and ambiguous) environment means that organisations need to be able to cope with a changing environment that presents ongoing challenges. Covid recovery, economic instability and hybrid working have led to a constant need to innovate and respond to change. 
  3. Flatter hierarchies: Organisations are becoming flatter with employees having more responsibility and autonomy than ever before – especially in hybrid working environments. Employees are expected to take ownership for managing projects and applying skills in problem solving, design thinking and entrepreneurship to achieve solutions. 
  4. Increased collaboration: Building fundamentals in strategic management increases the capability of senior teams to come together to plan and find solutions. If they are skilled in problem solving and design thinking, it makes it easier to work through challenges and implement initiatives to push the organisation forward. 
  5. Rise of ‘human skills’: More and more, organisations are helping employees develop both technical skills and soft skills. Organisations need to build these skills into strategy to stay relevant. Human skills will help organisations become more agile and flexible, so they can respond to the market and find strategic direction with speed.

Overall, these challenges can make it more difficult for organisations if they can’t execute strategy to stay current. However, with the right support such as Thinka’s ‘Craft Strategy’ Workshop and coaching sessions, organisations can thrive in this complex world of work.

Workshop Benefits

With the help of this ‘Craft Strategy’ workshop, skills that senior leaders can put in place to set direction include:

  1. Critical thinking skills: When organisations invest in critical thinking and see its value, it helps senior leaders build forward-thinking strategy. Instead of moving too fast into ‘solution mode’, senior leaders work through ambiguity to properly assess problems and find possible solutions. 
  2. Problem-solving: New markets, technologies and opportunities call for constant problem solving. Organisations are better equipped to deal with ongoing change when they have strong skills in assessing the root cause of a problem, applying strategies to solve problems, and sharing learning experiences with each other. 
  3. Becoming active learners: Active learning is a critical skill for senior leaders in today’s work environment, as they often need to upskill quickly to keep up with current trends and leadership expectations. Senior leaders can develop their active learning skills by keeping an open mind, seeking out new opportunities, and developing a range of learning strategies. 
  4. Strategic foresight: Effective senior leaders can think strategically to anticipate challenges and seek out new opportunities to achieve outcomes. Senior leaders can improve these skills by considering the broader context, staying informed about industry trends and developments, and practising creative problem-solving. 
  5. Decision making: Senior leaders make well-considered decisions with confidence when they’re flexible and see all points of view. Senior leaders can build this this capability by working through different scenarios, researching and establishing best practice, and by weighing up both positive and negative impacts.

By developing competencies in these practical skills, Australian organisations can grow capability in strategic thinking and find new ways forward.

Workshop FAQs

What is this ‘Craft Strategy’ workshop?

The learning outcomes for this workshop relate to organisations’ senior leaders developing strategic planning and strategic management skills. It aims to provide participants with the skills, tools and resources to manage increasingly complex work environments to develop strategic direction. Our experienced facilitators have worked with many leaders and teams across Australia and will offer case studies, practical strategies, and stories to learn from.

Why should my organisation offer this ‘Craft Strategy’ workshop?

Being part of this short course can help senior leadership teams improve their ability to solve problems, engage in strategic thinking, and collaborate. It can also help participants see how to design a strategic action plan and get buy in on initiatives from different stakeholders. The workshop experience is designed to help senior leaders learn from each other, so they can collaborate with each other and leaders and teams.

Who can attend this ‘Craft Strategy’ workshop?

This ‘Craft Strategy’ workshop is designed for organisations’ senior leaders. The skills we focus on builds organisational capability in strategic planning. However, this training can be easily customised for specific audiences such as middle managers and team leaders, so they can develop a strategic approach to management.

Is this ‘Craft Strategy’ workshop only available in person?

This “Craft Strategy’ workshop can be delivered in an in-person, virtual or hybrid format; depending on the organisation’s set-up. It is typically made up of strategies, discussions and a series of activities to support on the job application. The workshop can be complemented with coaching sessions with a Thinka coach. Coaching plays an important role in building confidence and capability in each of the participants. Organisations might also opt for a blended program that makes use of eLearning modules and other forms of media.

The hurdles to strategy implementation, and strategies to overcome them, was a highlight of this workshop.

Craft Strategy participant, TAFE NSW

Workshop Outline

Delivery Options

In Person Workshop

Virtual Workshop

See Demo

Key Outcomes

1. Leaders who can make data-driven decisions.

2. Leaders who can flex and adapt their thinking style.

3. Leaders who know the core components of strategy design.

4. Leaders who understand etiquette for good collaboration.

5. Leaders who have an action bias and aren’t just ‘all talk’.

Target Audience


Learning Approach

Experiential and application based learning

Workshops to pair me with:

Encourage Innovation

It’s the thing that comes after ideation, where something actually happens.

Train Leaders in Innovation

Inspire Vision

It’s about producing something tangible, making vision more than a pipe dream.

Design an Organisational Vision

Our in-person workshops maximise opportunities for robust conversation, experiential activities and intensive group work. This is no ‘death by PowerPoint’ experience – our facilitators are skilled in presenting and leading immersive experiences that get the most out of people. Supported by multimedia, attractive takeaway pages and practical strategies for using back on the job – our in-person workshops build a formidable bridge between exploration and application. We have a 10 person minimum for an in person workshop.


Our virtual workshops breathe fresh life into the online experience with their almost ‘radio show’ feel. Our expert facilitators use a combination of multimedia, questioning techniques and break out activities to target micro-skills – with a focus on application. Supported by an online platform hosting custom-built workshop materials, participants can be assured of a lively, dynamic session that has a distinct bias to action. We have a 6 person minimum for a virtual workshop.

This audience includes executive leaders who are driving the more visionary and strategic areas of the business. The skills are geared toward building capability in innovation, operationalising strategy and working with ‘middle management’ to cascade information. Leaders must be advanced in their development to truly benefit from working with these skills.

Thinka believes that every learner needs to walk away being able to do something differently once they’ve engaged in a learning solution. The real power is in every individual applying their learning. Our behaviour-based methods, supported by the latest research, are key to making the steps for change relevant and realistic.

Thinka supports with methods like storytelling, experiential activities or rich questioning, but ultimately, we know the integration between solution and real world is the most crucial part of the learning experience. That is why we look for ways to ‘build a bridge’ between the solution we provide and what happens back out on the job.

Whether it’s an application template, a set of strategies, some tips or a ‘how to’ model – we work hard to provide every learner with not just information but the tools they need to make a real difference.